Musician Sam Fender has promised to lower ticket prices for his upcoming 2027 stadium tour after facing criticism from fans online. The 32-year-old artist responded to social media posts detailing expected ticket costs for his Proper Massive tour, stating on Instagram that the prices were "getting changed" and had inflated beyond what he intended.
Fender criticized ticket structures that divide standing areas into front and back tiers, calling the practice "bollocks" and confirming it will not happen on his tour. According to expected pricing shared by fans online, standing tickets for his show at Wembley were split into front standing at £130.75 and standard standing at £98.85, with seated tickets ranging from £64.75 to £130.75. Other venues featured top prices including £112.90 in Newcastle, £119 in Cardiff, £120.95 in Edinburgh, and £119.60 in Manchester.
Tickets for the tour are scheduled to go on general sale on Friday, with a pre-sale beginning on Wednesday morning. Fender stated that ticket price increases should only reflect the actual cost of putting on a show. He joins other pop artists such as Zara Larsson in speaking out against expensive live music tickets.