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Margot Robbie Soap Opera Sparks AI Dispute in Australia

Fremantle plans to use artificial intelligence to turn old scenes of the actress into short episodes for mobile phones, sparking protests from former cast members over consent and pay.

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The essentials of this story

What happened
Reuse of footage from an old soap opera using artificial intelligence to create short mobile episodes.
Who is affected
Actors from the soap opera Neighbours, including Margot Robbie, Matthew Werkmeister, and Stefan Dennis.
What changes
Opens a legal and union dispute over old contracts, consent, and compensation for the use of AI in audiovisual productions in Australia.

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Sources

  1. A disputa pelos direitos de imagem em novela com Margot Robbie — Veja — cultura (accessed 10/27/2026)