Apple launches its first MacBook with a touchscreen

Apple announced on Wednesday, October 28, 2026, the launch of its first MacBook models equipped with touchscreens. The new product, presented by the company's current CEO, John Ternus, marks a significant strategic shift for the firm, which for years avoided integrating touchscreen displays into its laptops following the guidelines of previous management. The launch comes ahead of the holiday shopping season. Apple's historical resistance to the format was based on ergonomic and usability concerns. In 2010, co-founder Steve Jobs stated that touch-sensitive surfaces should not be vertical, arguing that prolonged use would cause arm fatigue and be "ergonomically terrible." Later, Tim Cook, who succeeded Jobs as leader, also expressed skepticism about hybrid devices, comparing the convergence of laptops and tablets to trying to combine a "toaster and a refrigerator." Despite these positions, rumors about a change in direction gained momentum starting in 2022. With the debut of the new device, Tim Cook, who no longer holds the CEO position, expressed support for the initiative on his social media, highlighting that users now have new tools to perform their work.