Technology
Apple CEO warns of historic surge in memory chip costs
Manufacturers prioritize orders for artificial intelligence, driving up production costs, squeezing profit margins and paving the way for future device price hikes.
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The essentials of this story
- What happened
- The rising cost of memory chips presses Apple's production costs and threatens to trigger new price hikes for electronics.
- Who is affected
- Consumers of Apple products and the global technology market.
- What changes
- Apple increased component purchase obligations, saw its profit margin pressured, and does not rule out future adjustments in the prices of its devices.
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